Program Focused or Client Focused

by Greg Surtman

Do you have a Program focused OR Client focused business unit? Or perhaps you have characteristics of both? We are seeing a national trend for colleges to become more Client focused and wanted to dedicate this article to understanding the characteristics of both approaches so that you can be more intentional about moving your business unit forward in 2013.

Characteristics of a Program Focused business unit

Characteristics of a Client Focused business unit

We at Contract Training Edge understand the dynamics of transforming a college business unit to a Client focused culture. As more pressure is put on your business unit to be in the black, changes from the status quo may be necessary to achieve different results.

To discuss your situation and how we can help you lead a client focused transformation, please contact Greg Surtman at 216-509-6398, or

Happy Selling, my friends…